The Token Launch Playbook

Helping crypto founders and teams grow their projects with token-related tips and insights

Author

Robin Ji
April 14, 2023

Hey there and welcome to the Liquifi Drip!

I'm Robin (co-founder and CEO of Liquifi), and I'm excited to be sharing with you our latest token-centric resources, insights, and trends in this newsletter format. We've received a lot of positive feedback on our content and analysis on Twitter, and we're looking forward to delivering even more value to you here.

Our goal is simple — to provide actionable tips and insights to help crypto founders and teams grow their projects, strategize with their tokens, stay updated with relevant news, and make better decisions with valuable data.

To help you stay on top of things, we've structured each edition into three easy-to-read sections: Operator (tips and resources), Trends (things you should be aware of), and Launchpad (upcoming projects to look out for).

We know your time is valuable, so we've made sure that each edition is designed to deliver maximum value with minimal time and cognitive load.

Operator

This week: Token Allocation & Distribution

The TL;DR:

  • Follow this guideline when planning your token allocations — it can help you decide your fundraising strategy, community marketing budget, and compensation/hiring decisions.

  • The core team usually has around 17% of the tokens

  • Projects allocate 19% of tokens to investors if they raise private capital

  • Token allocations have largely shifted from public sales to being centered around community & ecosystem (44%)

  • Typical vesting & lockups are 3-4 years for core team members and 2 years for investors.

For all the details, check out our full writeup.

Trends

The Arbitrum Foundation faces governance controversy, creating debate on governance tokens within the community.

  1. Arbitrum Foundation receives backlash over governance, pledges to listen to ARB tokenholders.

  2. Alex (@thiccythot_) shares his views on what every investor should know about token market making deals and the potential for abuse.

  3. Arbitrum AIP 1.05 Proposal demands the return of 700M $ARB to the DAO Treasury.

The SEC & CFTC are out for blood — the crackdown continues.

Launchpad

1. CryptoGPT

GPT is at $13M of market cap since its launch in March.

2. $YPRED

  • About — $YPRED is the native token to the yPredict, a platform for crypto prediction models, data, and developer tools

  • Token utility — $YPRED is the default payment method for subscriptions on the yPredict platform, offering discounts on payments made on the platform.

  • Insight — An example of how AI is melding with crypto - we’re seeing speculation on AI tech being leveraged through this token sale.

  • Tokenomics:

3. $SANGO

  • About — the new currency of the Central African Republic, backed by BTC.

  • Utility — currency as a transfer of value, governance, citizenship, tokenization of natural resources

  • Tokenomics — not yet clear, though it is tied to Bitcoin.

  • Insight — With 57% of CAR’s population unbanked, the country transitioned to BTC as legal tender in April 2022. While this solves access to banking, this solution has been questioned because 90% of the population lacks internet access. It remains to be seen how well this crypto gets adopted - keep an eye out for launch in July 2023.

What types of insights or resources would be most helpful to you?

Let us know what problems you’re up against — we likely can get you the help you need.

It’s simple. Just reply to this email. We read every single one we get.

Also — if you enjoyed reading this, please consider sharing it with a friend.

Who’s Liquifi, you ask? We've built the best token vesting & distribution platform there is for crypto.

That's all for now. Thanks for reading, and we'll see you in the next edition!

— Robin